How to choose matcha
for your cup.
What to look for changes depending on whether you will whisk matcha with water or use it with milk and food. Begin with your intended use and an amount you can enjoy while fresh.
Decide how you will use it
For drinking matcha on its own, look for matcha described for drinking. For lattes and food, product guidance about use with milk or ingredients can also be helpful.
Read the product information
Check ingredients, origin, producer, quantity, storage guidance and flavour notes. The meaning of certifications and labels differs by product, so read the seller’s information carefully.
Choose an amount you can finish
Starting with a small amount makes it easier to enjoy the matcha while its aroma and flavour are at their best. Consider how often you drink it and where you will store it.
Do not decide everything at once
Do not judge quality by colour alone. Notice aroma and flavour when you whisk it, then change one condition at a time to find what you enjoy.