Matcha and tea culture,
made approachable.
Practical introductions to choosing and making matcha, tea tools, Japanese tea and the culture of chanoyu.
MATCHA GUIDE / 01How to whisk matcha at home.
A practical introduction to making matcha at home: the basic tools, water, whisking, and care for your chasen after a bowl of tea.
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MATCHA GUIDE / 02How to choose matcha for your cup.
Choose matcha for drinking, lattes or cooking by checking product guidance, quantity, storage information and flavour descriptions before you buy.
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MATCHA GUIDE / 03Chasen, chawan, chashaku. Choosing tools for your first bowl.
A clear introduction to the roles of the matcha whisk, bowl and scoop, plus practical points to consider about usability, product information and care.
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MATCHA GUIDE / 04Matcha and coffee. Choose today’s cup by how you feel.
An introductory guide to considering matcha and coffee through flavour, preparation and a mindful approach to caffeine.
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JAPANESE TEA GUIDE / 05Matcha, sencha, hōjicha. Getting to know Japanese tea.
A beginner’s guide to the ingredients, processing and ways of enjoying matcha, sencha and hōjicha, with simple cues for choosing Japanese tea by aroma and taste.
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TEA CEREMONY GUIDE / 06Your first tea gathering. Making room for a quiet moment.
A gentle introduction to joining a tea ceremony experience or gathering: preparation, clothing, handling objects, conversation and photography.
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MATCHA GUIDE / 07How to store matcha. Keeping its aroma in mind after opening.
A practical guide to storage location, handling the container and choosing an amount you can use after opening matcha. Always begin with the product’s own guidance.
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MATCHA GUIDE / 08How to make a matcha latte. Enjoying matcha with milk.
A simple method for making a matcha latte at home: first make matcha smooth with a little water, then combine it with milk.
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TEA CEREMONY GUIDE / 09Wa-kei-sei-jaku. Four principles held dear in tea.
An introduction to wa-kei-sei-jaku—harmony, respect, purity and tranquility—through four words that offer an entry point to people, objects and space in tea.
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MATCHA GUIDE / 10How to taste matcha. Colour, aroma and aftertaste.
A sensory introduction to finding your preferences in matcha through colour, aroma, umami, bitterness, astringency and the finish after a sip.
Read guide →MATCHA GUIDE / 11Drinking matcha or culinary matcha. Choose by how you will use it.
What to check when choosing matcha for whisking with water, lattes, baking or cooking: intended use, flavour notes, quantity and ingredient information.
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MATCHA GUIDE / 12Matcha without a whisk. Start by mixing it smoothly.
A practical introduction to mixing matcha when a chasen is not at hand, with simple steps to help reduce lumps before you have a bamboo whisk.
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