How to store matcha.
Keeping its aroma in mind after opening.
Matcha is powdered tea whose aroma, colour and flavour can change over time. Storage instructions vary by product, so check the package or seller’s guidance first and enjoy it promptly after opening.

Read the product guidance first
Storage location, best-before information and directions after opening differ by product. Check the label and producer’s guidance for your matcha, and give any specific instruction priority.
Avoid light, heat and humidity
In general, avoid direct sunlight and hot, humid places. Close the lid or bag properly and keep matcha away from heat sources or places where temperature changes sharply.
Use clean, dry utensils
Use a clean, dry chashaku or spoon when taking out matcha. Take only what you need so that moisture and odours do not enter the container.
Start with an amount you can use
A small amount can make it easier to enjoy a new matcha while its aroma and flavour are at their best after opening. Choose a size that suits how often you drink it, and revisit product guidance if you notice a change.